Mild Bonacure Color Freeze shampoo specially formulated for colored hair. Restores hair to its optimal pH to lock the color pigments deep inside the hair structure, preventing color fading. Ideal for use after the coloring service and for home care. Application: Apply to wet hair. Massage in for 1 to 2 minutes. Rinse thoroughly. Suitable for daily use.TECHNOLOGIES INSPIRED BY SKIN CARE: pH 4.5.Balancing the pH of the skin is essential to maintain a healthy condition. Just as important as the main care with pH neutral products is also the care of colored hair with products that have an optimal pH of 4.5. It can be scientifically proven that this positively affects the longevity of hair color. Bonacure Color Freeze with a pH of 4.5 brings the hair structure back to an optimal pH of 4.5 and provides almost complete protection against color loss.ADVANCED TECHNOLOGY: The next generation of Clean Advanced Technology with the new vegan care complex: Vegan Keratin and Cell Equalizer technologi