This strengthening dual action shampoo creates a creamy lather and helps to balance the scalp's microbiome.Kerabiotic BLOND GUARD technology strengthens hair, neutralizes unwanted yellow tones, helps restore and regenerate lightened hair to reduce breakage, enhances color shine and improves radiance. It can be enhanced with our purple anti-brassiness drops for a customized neutralization.Who is the product for?Anyone with blonde, white, lightened or highlighted hair who wants to neutralize brassiness and maintain cool blonde hair color.The Strengthening Purple Cleanser for blonde hair neutralizes brassiness, strengthens the hair, nourishes the scalp and balances it.Neutralizes brassy tonesStrengthens lightened hairImproves vibrancy and shineRespects and balances the scalpFormulated without added sulphates: protects the colorCreamy foam inspired by skincareDermatologically testedLeaves no stains on the handsApplication: Apply the shampoo to wet hair, massage gently and rinse thoroughly.