Pure Colour Shampoo locks in color and preserves chemical styling so you can go longer between salon visits. The sulphate-free anti-fade formula adds body, bounce and shine to hair and soothes and conditions the scalp after treatment.Pro-vitamin B5 adds shine and softness to the hair and improves manageability and fullness. Reduces damage to the hair caused by aggressive chemical treatments and improves the combability and appearance of the hair. Also moisturizes dry and damaged scalp after chemical treatments and coloring.Application: Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary. Follow with the matching Philip Kingsley Conditioner and Scalp Toner.