Platinum Plus Shampoo by Paul Mitchell removes gold tinge and warm tones instantly. The shampoo has a refreshing cucumber-melon scent with juicy floral notes. Benefits:Deep purple, powerful shampoo that neutralizes and corrects warm tones with a single application.5X removal of unwanted yellow and gold tones compared to Platinum Blonde Shampoo by Paul Mitchell. Improved combability, exceptional shine and intense moisturizing.Application: Massage into damp hair. Leave on for 1-5 minutes. We recommend washing hands immediately after use while still on. Rinse hair. Then use Platinum Plus Toning Drops and/or the PaulMitchell® Conditioner of your choice. Suitable for weekly use or when a stronger blonde finish is desired.