Permanent coloration Nourishing and protective base, combined with high quality and pure color molecules, conjures incomparable results on the hair. Contains natural and moisturizing ingredients that protect and nourish the hair, as well as a protective UV filter. The pleasant honey scent gives the feeling of naturalness of the product. SLES free!Infinite creativity: all 123 shades are freely mixable with each other and allow the creation of infinite tones. The correctors (special series) can be mixed with the entire shade range.Color formulated with the concept of molar balancing prevents unwanted reactions between pigments, guarantees stronger, more intense tones, prolongs the durability of color. Milk proteins, sunflower oil, blueberry extract nourish and protect the scalp and hair, moisturize and shine. Amino acid complex of 18 amino acids - derived from wheat and soy increases elasticity and density of the hair, protects against external influences, moisturizes and shines, reduces