A revolutionary shampoo that helps create beautiful, healthy-looking hair while keeping hair cleaner for longer periods of time.Helps you wash your hair less often.Makes hair look healthier immediately and improves it over timeApplication: Apply to wet hair, lather and rinse. Follow with the Perfect hair Day™ conditioner.paraben freephthalate freesafe for chemically treated hairsulfate-free (no SLS/SLES)silicone-freecolor safePETA-certified (cruelty-free)recyclable materialsThe 1 liter version is delivered without pump!This can be found and ordered under the article number 2500965.Perfect hair DayThe Perfect hair Day™ system* provides the five benefits of beautiful, healthy-looking hair - smoothness, volume, conditioning, strength and shine - and helps you wash your hair less often.* Perfect hair Day™ shampoo, conditioner and 5-in-1 styling treatment.Living proof, we are rooted in innovation.In 2005, Living proof was launched by two types of founders who complement each other brilliant