Preserve your hair's vibrant color and repair damage with Joico K-Pak Color Therapy Color-Protecting Shampoo. This sulfate-free shampoo is designed to gently cleanse while extending the life of your hair color. Its unique formula infuses hair with nourishing ingredients like keratin and African Manketti oil, strengthening and repairing damaged strands from the inside out. Ideal for all hair types, especially color-treated hair, this shampoo helps to lock in moisture, boost shine, and reduce frizz, leaving your hair looking healthier and feeling silky smooth.With Joico K-Pak Color Therapy Shampoo, your hair color stays radiant and fresh for longer while damage caused by chemical treatments or environmental exposure is visibly reduced.How to Use: Wet your hair thoroughly. Apply a generous amount of Joico K-Pak Color Therapy Shampoo to your scalp. Massage gently into a lather, focusing on the roots and working your way down to the ends. Rinse well with lukewarm water.