The Joico Defy Damage Protective Shield is a true damage defense hero against the harsh effects of daily styling and exposure to UV, and environmental pollution. It also helps prevent damage and guards against colour fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking. Key features: - NEW SMARTRELEASE TECHNOLOGY, the one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients - Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling. - PROTECTIVE LIPID, the exact kind found in healthy hair acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. - MORINGA SEED OIL, a rich source of anti