The John Frieda Violet Crush collection: As diverse as blonde tones are, so are the possibilities of unwanted discolorations. John Frieda Violet Crush specifically counteracts yellow and orange tints with complementary colors and offers the right helper for every blonde emergency - for effective color correction. It transforms discolored, yellow/orange-tinged hair back into irresistibly cool, even and radiant blonde! With purple pigments, Free of ammonia and peroxides- brings her blonde tone back into balance, nourishes and provides rich moisture!Application: Wash hair with violet crush shampoo - conditioner then apply evenly to wet hair from roots to ends - rinse thoroughly.Result: neutral, cooler and radiant blonde.