The John Frieda Go Blonder Collection: Blonde is more than just any hair color. Hardly any other hair color has so many facets and nuances and offers so many possibilities. The latest result of John Frieda research is the revolutionized formulation of the successful Go Blonder line, which has been enriched with the unique Go Blonder Plex technology. This not only lightens the hair, but also repairs damaged hair fibers in the hair at the same time, giving the hair intensive care and restoring its luminosity. With GoBlonderPlex and citrus extract, Free of ammonia and peroxides- Gradually lightens blonde hair and regenerates the hair fibers. #GoBlonderGoStrongerUse: Gently massage into wet hair, lather and rinse thoroughly.Result: brighter, sun-kissed, natural looking.