Reflecting the spirit of the modern, versatile and authentic Gucci woman, Gucci Bloom Eau de Parfum is creative director Alessandro Michele's first fragrance for the Italian fashion house. Created based on the idea of a flower garden in bloom, Bloom unfolds as its name promises. Notes of natural tuberose and jasmine leave an unexpectedly rich scent of white flowers on the skin. Rangunschlinger, a plant which changes color as it blooms, gives the fragrance a powdery, floral character.Founded in Florence in 1921, the Gucci name today stands for one of the world's leading luxury fashion brands and exudes creativity, innovation and Italian craftsmanship. Gucci fragrances are an important part of the Gucci portfolio, most notably Gucci Flora, Gucci Guilty, Gucci Première, Gucci Made to Measure and Gucci Bamboo.