The new Color Creative is an innovative, expressive hair color with super luminosity, color brilliance and exceptional shine. Expressive, brilliant colors with gorgeous nuances. Coverage up to 100%.improved consistency allows easy applicationpleasant smell due to reduced ammonia content and a new fragranceprecious argan oil for brilliant shine and a healthy hair structureDue to the diverse nuances and mixability of the color, a fascinating and almost infinite color spectrum is available. Experience a variety of creative colors in many shades of radiant blonde, velvety deep dark red and sensual violet.Lightening up to 3 shades possible, lightening of Extra Blond shades 4-5 shades. Intensive red tint with the new 5+ technology. Long-lasting color pigments provide brilliant, clear and intense tones. Application with Basler Color Creative Cream Developer.Mixed shades should only be added to a Color Creative Premium cream hair color in grams. Mixed shades should not be colored pure. Please