Sulfate-free formulation smoothes, detangles and leaves hair silky soft. Used in conjunction with Blonde Revival™ Purple Toning Shampoo, the triple-action system delivers a radiant, beautiful blonde after just one use:Let your blonde shine anew - Purple pigments neutralize yellow tones for a clear and visibly brightened result. 8x* more toning pigments for our coolest blonde yet**.Adds new softness - A composition of superfruit oils with açai and passion fruit moisturizes, conditions overly damaged hair and restores incredible softness to each strand.Smoothes hair texture - This nourishing system instantly revives the hair fiber, leaving it feeling silky soft and healthyA composition of naturally derived emollients, jojoba, sunflower and macadamia nut provides that extra bit of care96% naturally derived*Ideal for blonde or gray hairVegan. Sulfate detergent free. Silicone-free.Aveda's Pure-Fume™ aroma with scented flowers, certified organic orange and cedarwood.*Gained from plants, non-