This specially-created Animology White Wash Shampoo has been designed with in-built optical enhancers, meaning your dog's white coat will come up brilliantly white after each wash! It has an easy-rinse formula that makes it particularly easy to use, ensuring your dog can look glamorous and glossy with as little fuss as possible! Animology White Wash Shampoo is also enriched with pro vitamin B5 and conditioners, to help improve coat condition. The formula is 100% vegan and infused with our 'signature' scent to leave your bright-white dog smelling as gorgeous as it looks. It is free form parabens, SLES and sulphates. It also comes in a handy recyclable tube. Animology White Wash Shampoo at a glance: Shampoo for dogs With in-built optical enhancers to leave your dog's coat glisteningly white Easy-rinse formula: simple to use 100% vegan: a great choice for dog owners looking to avoid animal products Nourishing: enriched with pro-vitamin B5 and conditioners Infused with our signature scent