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ENbook.hu

EAN: 9781445711799"Schwartz Eugene M.""Lulu Pr"

Breakthrough Advertising: Comment Persuader des Millions de Personnes d'Acheter Vos Produits | Schwartz Eugene M. | Keménykötésű

This book was written to serve as a life-saving and barrier-breaking instrument. Keep your copy after reading it for you will need it from time to time as a road map that helps you turn every problem that comes your way into an opportunity for a breakthrough and the attainment of greater height.The author is a man whose parents could not give more than secondary school education. As at the time of writing this book, he has, however, traversed fields of learning that include Political Science, Guidance and Counselling, Education, Human Resources Management, Public Relations, Advertising, Marketing, Development Communication, Innovation, and Broadcasting. His versatile background enables him to empower people in diverse settings as an Inspirational Speaker and Media Personality. He obtained his PhD from the University of Reading in England and received special training in Education, Career Management, Innovation, and Development Communication in about 12 research-intensive higher educati

Success Mindset: The Book That Removes the Scale from Your Eyes So You Can See the Solutions to Those Problems Confronting You Now. | | Keménykötésű

Legal breakthrough to help the public select lawyers with associated available consultant services designed to save substantial money on legal fees in virtually all areas of practice especially negligence injuries, matrimonial, criminal litigation, foreclosures, wills and estates and general practice matters. The consultation is designed to substantially lower your legal fees and if your matter is successful to return the consulting fees paid in aid of guiding attorney selection. The book is also designed to provide the necessary items and concepts to allow the reader to elect self-help in the selection process. Topics include, In the Lawyer's Defense Civil, Criminal and In-Between Matters Private Do-Gooder Actions Mediation and Arbitration Pre-Hiring Considerations Areas of Concern -The Titanic Ballroom Reception Law Clerks and Former Partners The Lawyer as a Person In Transference of Identity Meetings Jury Selection Big Firm, Little Firm Law School Attendance Advertising Lawyers As G

The Pitfalls of How, When, Where and Why To Hire Lawyers And How to Use A Consultant To Do So And Lower Your Legal Fees | | Keménykötésű

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors | Berman Margo | Keménykötésű

pstrongA breakthrough program with more than 125 tempting, nutrient-dense recipes for strongstrongthyroid conditions, Hashimoto's, adrenal fatigue, menopause, endometriosis, fibroids, breast health, PMS, PCOS, and other hormonal imbalances.strongppMillions of women suffer from the life-altering, often debilitating symptoms resulting from hormonal imbalances stubborn weight gain, fatigue, brain fog, depression, insomnia, digestive issues, and more. The good news is that most of these conditions are reversible. Integrative hormone and nutrition expert Magdalena Wszelaki knows this first-hand. Developing hyperthyroidism and then Hashimoto's, adrenal fatigue, and estrogen dominance propelled her to leave a high-pressured advertising career and develop a new way of eating that would repair and keep her hormones working smoothly. Now symptom free, Magdalena shares her practical, proven knowledge so other women may benefit. ppDrawing on current research and the programs she has developed and 

Cooking for Hormone Balance: A Proven, Practical Program with Over 125 Easy, Delicious Recipes to Boost Energy and Mood, Lower Inflammation, Gain S |

pstrongThere was one copywriter who made millionaires from people who read his book, but never wrote an ad.strongppYou may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.ppHe worked three hours a day and you couldn't pay him any amount to write your copy.ppSeriously. ppAt one point he wrote up just how he did it. And never wrote about that subject ever again.ppemEugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.emppThat book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...ppFortunately, Schwartz was also prolific as a speaker.ppemSo we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your strongownstrong millions with.em ppIn this s

Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic | Worstell Robert C. | Keménykötésű

pbThe Persuasion CodebppbCapture, convince, and close--scientificallybr bbr  Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology i The Persuasion Code How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytimei will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.ppThis book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapsupTM sup the only model base

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime | Morin Christophe | Keménykötésű

pbA step-by-step technique for sparking breakthrough creativity in advertising--or ianyi fieldbp pSince its publication in 1965, iA Technique for Producing Ideasi has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.p pJames Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to th

A Technique for Producing Ideas | Young James | Keménykötésű

bThere's fake corporate marketing and then there's real marketing. This is the ireali stuff for ireali people. -Ben Cohen, co-founder of Ben  Jerry's Ice Creamb p These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. p Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Buzzmarketing: Get People to Talk about Your Stuff | Hughes Mark | Keménykötésű

Medical treatment is by definition an invested business - its basic design presumes financial investment and gains coupled with patients seen as nothing more than customers. This book's core argument is that the unprecedented success of Viagra worldwide is not the result of an exciting, compassionate scientific breakthrough bringing relief to the desperate or dying. Rather, commercial interests have created a socially desirable but medically limited product -ironically, by denying the fundamentally social nature of sex. By reducing sex to penile performance, then equating penile performance with masculine identity, a man's self-worth and social worth are reduced to the hardness and sustainability of his erections. The book's approach is the clear illustration of the medicalization of discontent facilitated by the passage of legislation permitting direct-to-consumer drug advertising, online drug sales, and the entanglement of health professionals and drug marketers.

Manipulating Science for the Promotion of Viagra | Evidence from | Boczula Dominika A. | Keménykötésű

Disruption It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.br Still, do you really understand what makes these ideas great On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.br To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical ne

Disruption | Dru Jean | Marie | Keménykötésű

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius | Worstell Robert C. | Keménykötésű

bWhether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book. --Daniel H. Pink, author of iWhen The Scientific Secrets of Perfect Timingib pbIn one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination--and seize a bigger slice of the pie.b pWhat is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future | Hanlon Patrick | Keménykötésű

pA marketing CEO, a skin care business owner, and a fake relationship. ppbrppTristan Delacroix rose to billionaire status when he took over his father's marketing firm. But he's determined to expand his business to include advertising for the beauty industry, even though his experience is in products targeted at men. When he meets the owner of a skin care company, he does everything he can to win her over as a client, hoping it will be his breakthrough opportunity. ppbrppJuliette Rousseau started creating products for her skin as a teen, hoping to cure her own skin woes. What started as her selling to neighbors has turned into a rising beauty company in Paris. She doesn't need anyone or anything, until a lie about her relationship status gets called into question by her mother. ppbrpp65279When Juliette asks Tristan to be her fake boyfriend for a couple of weeks, will they each come out with what they wanted at the beginning Or will spending time together change their perceptions and ma

The French Billionaire: A Fake Relationship Romance | Mills Britney M. | Keménykötésű

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Curaprox Regular Refill CPS 14, 5 db, Tartalék fogköztisztító kefe  férfiaknak, A praktikus Curaprox Regular Refill CPS 14 fogköztisztító kefe pótfej a régi helyére tehető és így ismét garantált a szájüreg tökéletes ápolása.  Tulajdonságok:  a régi fogkefefej lecserélésére szolgál tökéletesen eltávolítja a szennyeződéseket a fogak közötti hézagokból csökkenti a fogszuvasodás kialakulásának veszélyét meggátolja a fogínygyulladás és a kellemetlen szájszag létrejöttét könnyen cserélhető  Használata: Cserélje le a régi kefefejet a pótfejre. Helyezze a fogkefét a fogközbe, majd előre és hátra mozgatva tisztítsa meg.

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