pstrongThere was one copywriter who made millionaires from people who read his book, but never wrote an ad.strongppYou may or may not have heard of Eugene M. Schwartz - one of the most successful copywriters in advertising history.ppHe worked three hours a day and you couldn't pay him any amount to write your copy.ppSeriously. ppAt one point he wrote up just how he did it. And never wrote about that subject ever again.ppemEugene Schwartz wrote a classic on copywriting almost 50 years ago that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.emppThat book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...ppFortunately, Schwartz was also prolific as a speaker.ppemSo we are able to bring notes of his lectures and a precise analysis of his classic text to you to make your strongownstrong millions with.em ppIn this s