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Scandinavian Outdoor

The Alto Wool Crew shirt combines the properties of merino wool and ultra-soft Tencel-Lyocell fiber. Merino wool provides warmth and regulates temperature fluctuations, making it an excellent material for activities that alternate between movement and rest. Tencel, on the other hand, is an extremely soft and quick-drying fiber made from wood pulp.  Thanks to its materials, the Alto Wool Crew is a prime example of following sustainable development principles: the product is made from renewable materials, and if you manage to wear it out, the materials are biodegradable.  The Alto Wool Crew is a great choice as a warm mid-layer shirt or loungewear.  - Relaxed fit - Fineness of merino wool fiber: 19.3 microns, which is very fine - The wool comes from an Australian farm that does not practice mulesing - Tencel fiber is sourced from Europe - The fabric is made in Sweden - The shirt is made in Latvia - Traceable material in accordance with the "AME Traceable" program - Nature Texx Plasma tre

Houdini Women's Alto Wool Crew sweater

Miss Mary

T-shirt bra with unpadded, moulded cups with a perfect round shape. Firm material in the cup provides excellent support and lift for the bust. Lace details on the front and the sides. Adjustable, padded comfort straps relieve the shoulders. Elastic back with adjustable hook and eye fastening.

Smooth Lacy T-shirt bra

Non-wired T-shirt bra with unpadded full cups. Invisible under clothes. Extra high sides comfortably gather the bust. Back and cups made from "Keep Fresh" functional fabric that keeps you dry and fresh over long periods. Padded, adjustable comfort straps. Elasticated back, adjustable hook & eye fastening.

Feel Fresh bra

A two piece pyjama set in soft modal that combines fluid movement with a clean, refined silhouette for calm evenings and restful nights. The cool, silky fabric lies gently against the skin and adapts to your movements without feeling tight. The short sleeve shirt features a classic collar and button front. Long straight leg trousers with a soft elastic waist that fall smoothly for an airy feel. The subtle sheen of the modal adds a refined touch that makes this a set to enjoy for a long time, ideal if you want to invest in quality that keeps its soft feel over time.

Modal Pyjama

Two piece pyjama set in soft organic cotton that feels good to wear all year round. The T-shirt has a straight, slightly longer fit with short sleeves and a round neckline. The smooth cotton fabric with a hint of stretch moves easily with you as you shift during the night. Long straight leg trousers with a drawstring at the waist with a discreet Miss Mary print, a small detail that gives the set a more refined look. A set for anyone who wants something light that feels gentle against the skin and keeps its quality over time.

Cotton Pyjama

The smart bra! Stay Fresh is a highly supportive unpadded t-shirt bra made from functional material thats specially developed to keep you fresh and dry. Its breathable, flexible, soft, and very comfortable to wear directly against the skin.    The bra is invisible under clothes thanks to the seamless cups. The extra wide back design along with the underwire ensure great support and uplift.  An extra side wing smooths the skin by the armpit.  Ergo Front, raised bottom edge at the front prevents the band from folding over and provides extra comfort in a sitting position. Wide padded, adjustable straps prevent chafing and relieve strained shoulders. Wide u-shaped back with hook- & eye fastening.

Stay Fresh side wing

Houdini Men's Alto Wool Crew sweater

Non-wired T-shirt bra with unpadded, moulded cups in a firm material that provides excellent support, lift and round shape to the bust. Lace detailing on the front. Adjustable, padded comfort  straps relieve the shoulders. Elastic U-shaped back with adjustable hook and eye fastening.

Moulded cotton bra made of organic cotton with an incredibly soft and comfortable feel against the skin. The cup is round, seamless and unpadded with an underwire that provides support and a nice shape. The bras clean design makes it perfect under, for example, a T-shirt. The wide, padded and adjustable shoulder straps provide comfortable relief. The bra is also wide at the back and on the sides for a stable and embracing feel all around.  Organic cotton has a lower climate footprint as less water and no chemicals are used in cultivation. The natural material allows the skin to breathe and does not irritate sensitive skin.

Organic Cotton t-shirt bra

Non-wired T-shirt bra with unpadded moulded cups that is invisible under clothing. Unpadded full cups that give a round shape and higher coverage. Made from the popular Keep Fresh functional fabric that is supple, breathable and feels like a second skin. The material stays dry even when youre hot. Mesh detailing on the cups gives a sporty, fresh feel thats suitable for all ages. Adjustable, padded shoulder straps. Extra-wide back with adjustable hook and eye fastening.

Sweet Senses bra

T-shirt bra with molded smooth cup that is not visible under clothes. Unpadded cup with underwire shapes the bust round. Made in the popular functional material Keep Fresh which is flexible, breathable and feels like a second skin. The material stays dry even when you are warm. Mesh details on the hood give a sporty, fresh feeling that suits all ages. Adjustable, padded shoulder straps. Extra wide back with adjustable hook and loop closure.

T-shirt bra with underwire made of Keep Fresh functional material that keeps the skin dry and fresh, even when you get warm. The material is breathable, flexible, soft and comfortable against the skin all day. Molded, seamless cups ensure the bra is invisible under your clothes. Ergo Frontraised lower edge makes it extra comfortable to wear, particularly when sitting. Wide, padded adjustable shoulder straps prevent chafing and relieve the shoulders. U-shaped extra wide back with hook and eye fastening.

Stay Fresh without side wing

New at Miss Mary: A front-closure bra in lovely Keep Fresh material. It is easy to close for those who find it tricky with hooks and eyes at the back, while the closure separates the breasts a little to give a nice silhouette. Keep Fresh is a smart functional material that has become extremely popular for underwear because it breathes and feels fresh all dayextra comfortable next to the skin! The cups are round and seamless, i.e. especially nice under, for example, a slightly tight T-shirt. This model is non-wired with medium support and provides a sturdy, embracing feel thanks to the slightly higher back. The wide, padded shoulder straps provide comfortable relief, and on this model they are a little closer at the back so that they stay in place.

sweden shirt