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Zavvi US

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Tenwhich reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among othersthey reinvigorated sneaker culture.Virgil Abloh's new designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning.  Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.Icons traces Abloh's investigative, creative process through documentation of the prototypes, o

Taschen: Virgil Abloh. Nike. Icons

A KONZEPT

ISBN 978-3-8365-8509-5 Edition: English  The sneaker as (hyper)object  A making-of of the ten sneaker icons by Virgil Abloh and Nike In 2016, sporting goods manufacturer Nike and fashion designer Virgil Abloh teamed up for a sneaker collection. With their project "The Ten", they celebrated ten of the Oregon-based company's most legendary models and revived the culture of the sneaker - from the Air Jordan 1 to the Air Max 90, from the Air Force 1 to the Air Presto.  Virgil Abloh's redesigns offer deep insights into technical ingenuity and the creation of cultural goodness. He played with building blocks of visual language, combining the originality of the original models with slang terms and local idioms of its wearers. Inspired by the sophistication of Dadaism, architectural theory and avant-garde happenings, he analyzed what makes each shoe "iconic" and deconstructed them into artful assemblages - each new creation is at once a piece of industrial design, a readymade sculpture and a g

air nike max 1