The Wow Factor : Coast Concierge Service Inc. : 9780985874728 : 0985874724 : 06 Jul 2012 : In The Wow Factor, Rená will show you how to mastermind and oversee the perfect event-from invitations to choosing the right location, from food and beverages to the subtle hints that make a party great. But more than that, The Wow Factor is also a career manual for anyone desirous of becoming a great event planner. Whether you're planning a single event-personal or business, at home or in a fantastic hotel-or a life's work as an event planner, this book will give you the guidance you need. Rená's enthusiasm for creating perfect events and her deep knowledge will transform the way you look at event planning...whether it's for your wedding, birthday party, business gathering, or a brand-new career for you in event planning. When you learn how Rená makes phenomenal events happen...you'll say "WOW" too!