Strategic Planning for Travel and Tourism. A Situational Analysis of Ryanair : Grin Verlag : 9783346782496 : 3346782492 : 04 Dec 2022 : Research Paper (postgraduate) from the year 2022 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: The purpose of the report is to undertake a situational analysis of Ryanair. The situational analysis will be undertaken through the use of models and frameworks such as STEEPLE, Porter's Five Forces model, McKinsey's 7S framework and SWOT analysis. Thereafter, the challenges facing Ryanair will be explored. Secondly, the report will provide a logical and clear strategic plan that is linked to the findings of the situational analysis. The strategic plan will be developed to assist Ryanair to keep a competitive advantage and achieve the strategic objectives of the company. Ryanair is an Irish low-cost airline that was founded in 1984. In the 1st year of operation of the airline, over five thousand c