Managing Corporate Communication : A Cross-Cultural Approach

Catégorie

Public relations

Boutique

Wordery

Marque

Bloomsbury publishing (uk)

Managing Corporate Communication : A Cross-Cultural Approach : Red Globe Press : 9780230348028 : 0230348025 : 16 Nov 2012 : Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

69.99 EUR