Effective Exhibit Interpretation and Design : AltaMira Press : 9780759121119 : 0759121117 : 24 Oct 2013 : As the American Alliance of Museums' (AAM) Standing Professional Committees Council tells us ?exhibitions are the public face of museums. The effective presentation of collections and information in exhibitions is an activity unique to museums, and it is through their exhibitions that the vast majority of people know museums.? Effective Exhibit Interpretation and Design examines the impact of an integrated approach to exhibit design and development on the effective creation and support of live interpretation of exhibit messages and institutional mission. Bridal argues that the interpreters who bring these exhibitions, an institution's mission, collections, and stories to life and the forefront of a visitor's attention are just as vital a part of an institution's public face, and that neglecting to give live interpretation an equal seat at the table impoverishes the ultimate visito