Counterintuitivity: Making Meaningful Innovation : Mario Van Der Meulen : 9789811415517 : 981141551X : 15 May 2019 : Innovation is a lazy industry word. Often but a label for yet another leadership ambition, another consultant-driven program. Innovation has ceased to be a positive force for change. To reverse this, we need to leverage its design and value creation free of the tyranny of profit and efficiency. By designing with more meaning, and not only for iteration, disruption and predictability. Mario Van der Meulen's nine counterintuitive behavioral principles will inspire entrepreneurs, executives, consultants, designers and innovators on the front line in virtually any industry to enact positive change in the creation of innovation. Are you ready to act as a catalyst for meaningful innovation and design action? Only those that can pioneer new ways of proposing more meaningful possibilities will warrant the reputation of being true innovators, keeping our innovations and designs