Celebrity Endorsement. Why do consumers like celebrity endorsers? : 9783668069664 : 20 Oct 2015 : Bachelor Thesis from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, London Metropolitan University, language: English, comment: Die Arbeit wurde als "excellent" bezeichnet und deshalb mit 88% = FIRST CLASS (englisches Notensystem) bewertet. , abstract: The main aims of this study were to identify the primary reasons why consumers like celebrity endorsers, and whether or not the two genders express differences in their perceptions of celebrity endorsers. The chosen celebrity was Heidi Klum. A large number of specialist literature sources suggested six outstanding likeability factors, namely: a celebrity's luxury lifestyle, personal life, personality, attractiveness, successful career and credibility. These likeability factors were investigated by means of 60 electronic questionnaires targeting Heidi Klum's online socia