Nidottu - Osterwalder, Alexander - The authors of the international bestseller Business Model Generation explain how to create value propositions customers cant resist Value Proposition Design helps you tackle the core challenge of every businesscreating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authorsglobal bestseller, Business Model Generation, this sequel explains how to use theValue Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; its for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to cust