Max Factor 2000 Calorie Mascara is the make-up equivalent of the little black dress. The timeless elegance of iconic lashes will never go out of style with this absolute everyday must-have. It has remained a favourite of our make-up aritsts for over 20 years with its unique triple volume effect. Formula: It dries fast and resists smudging. A great choice for sensitive eyes and contact lens wearers. Make-up Artist Tips: Apply the mascara by looking down into a mirror and working the mascara wand from side-to-side and from root to tip. Look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look. Wait until tacky before applying a second coat to your upper lashes.