For over 80 years, Proraso has been the leading Italian barber shop shaving brand, transforming the art of shaving into a pleasurable daily ritual. Piero Martelli invented the Proraso Pre Shave Cream in 1948, a product whose freshness embodied the spirit of a new optimistic era in Italy. Today, as it did then, Proraso meets the needs of its consumers, giving all Italians a perfectly close and refreshing shave with a good lather. Over the years Proraso have added new products to their range, but have remained faithful to the brands original values; natural ingredients, excellence in research and respect for tradition. These are excellent quality products at surprisingly good prices. The most recent addition to the Proraso line of products is the newCutting Edgerange, with drop dead gorgeous scents. This range of modern mens grooming products includes shaving cream, aftershave balm, anti wrinkle cream and more and is aimed at men who want traditional quality products with a more c