**SNEAKERS BB550YKE BY NEW BALANCE** The original 550s debuted in 1989 and made their mark on basketball courts "coast to coast." After the first edition, the 550s were shelved, before being reintroduced in limited editions in late 2020 and rejoining the standard assortment in 2021, quickly becoming a global favorite. The streamlined, low-neck silhouette of the 550 is a lightened reinterpretation of the rugged models of the late 1980s, while the reliable mesh and synthetic upper construction harkens back to a classic look in any era. **CHARACTERISTICS** * 550 model * Regular fit * Cotton laces * Rubber rubber * Laces closure * Compositions: 100% AF * Color: Light blue **THE BRAND** New Balance challenges the conventions of the industry, getting the creativity that distinguishes the famous Brand, aiming to offer the best product on the market.