**ICONIC COTTON JEANS BY LEVI'S** These vintage-inspired 501® '54 jeans are built with a classic slim leg, a straight fit through the seat and thigh and the iconic styling you love. Non-stretch, button fly and 5-pocket styling. Machine wash cold - normal cycle. **CHARACTERISTICS** * Cotton * 5 pockets * Non-stretch * Regular Fit * Model is wearing: 1.85cm / 33 * Color: Black **THE BRAND** In 1852 Levi Strauss, an immigrant from Bavaria, opened a haberdashery business in San Francisco, at the height of the California Gold Rush. His day-to-day business enabled him to identify a need among local workers: garments that could withstand anything. Together with tailor Jacob Davis he had the intuition to combine copper rivet reinforcements and an extremely tough fabric, denim: thus in 1873 the first work suit to the waist was born. Today we call that garment "