IFNOTNOW, where creativity Meets culture. They're not just a brand, but a dynamic creative collective. Their love for East Asian culture and their founder's Indian/British heritage serve as the canvas for their artistic vision. They're all about the fusion of subculturesfrom manga to hip hop, skateboarding to East Asian influences. It's a melting pot of inspiration that celebrates individuality, creativity, mindful moments, and the sheer power of now. When it comes to their materials, they're all in for sustainability. They use GOTS certified organic cotton and recycled materials, partnering with fairwear accredited suppliers. It's their way of making sure our impact on the planet is as stylish as our designs. Unisex relaxed fit in 100% organic carded cotton.