Written by: Little Gestalten and Anouck Boisrobert Witty, surprising, refined, and, above all, truly unforgettable. A compendium of the best new visual identities that stand out from the crowd in challenging times. How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. Brand New Brand: Restarting your business in a time of crisis and transformation presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if youre launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most success