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International Marketing, Cateora, Philip R., Good Condition, ISBN 9780077148157

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Wordery

International Marketing : McGraw Hill : 9781266151637 : 126615163X : 10 May 2023 : Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook.   Additional updates include:  NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student's critical thinking skil

International Marketing 9781266151637 (Paperback)

bookbot

Book, Hardcover Philip R. Cateora Published in: 1990 Publisher: Irwin Language: English

International marketing | Book | Hardcover | Philip R. Cateora | EN

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