Why Tesla? : Bremen University Press : 9783955629809 : 3955629805 : 24 Sep 2023 : A Silicon Valley soldier of fortune builds an electric car and turns a large fortune into a small one. That could be the end of the story. He wouldn't have been the first. Fisker, Coda, Better Place, Aptera, the list has plenty of room for losers. But even looking through the sunglasses, Tesla has made it. In many ways. Great cars, hyped like Apple, a functioning infrastructure, while the competition is still arguing with local suppliers about plug sizes. A total package that feels like it's miles ahead of the competition. How was that possible? Was everyone asleep? Why Tesla of all companies? And what will happen when autonomous driving arrives? Will Apple and Google take over then? Or does Tesla have the answer here too? The author works as an analyst in the automotive industry and has been closely observing the chaotic development of electromobility for years.