This organic shampoo is enriched with Aloe Vera and vegetable glycerin which gives it moisturizing and softening properties. This shampoo has a subtle scent of mimosa, cedar and violet. When used, it creates a creamy foam that will be pleasant to apply to your hair. What Matters shampoo is suitable for all hair types. And it is suitable for frequent use. The bottle is refillable. This will allow you to reduce your plastic consumption. The bottle is made of reinforced glass which makes it more resistant to shocks and prevents any glass breakage. In the event of too violent an impact, the glass will star without shattering. Its formula has been tested under dermatological control. And being Vegan, it has not been tested on animals.