Builds - Lifts - Sets Create the perfect foundation for style and build just the right amount of natural volume with this lightweight priming spray. Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60kuprotein. It's suitable for all hair types. Formulated with our revolutionary Alpha Keratin 60kuprotein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny TEST RESULTS - After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.