Upside Within Reach : Lift Publishing : 9781736100004 : 1736100009 : 25 Oct 2022 : This book introduces a new way for executives, business owners, and entrepreneurs to boost profits, grow revenue, and increase the value of their businesses, and to hone their skills in doing so. The core idea: a business's prosperity often hides in the gaps between what it does now, and what it could do, in 13 different areas, like whether customers will continue to buy forever, and advertising that create the highest possible sales. The business's upside (its results potential) is just sitting, mostly unnoticed, in those gaps. The book and its included downloadable tools help readers find and address the most promising and realistic elements of its upside in their unique businesses. The chapters, each incorporating the wisdom of experts on the topic, include: Creating zealous customers. Honing a value proposition, so more people buy. Raising a brand's emotional power to attract sales. Craf