This free-flowering Helenium ‘Lemon Sundae’ is awash with colour from the moment it bursts into bloom in June, flowering continuously through to October. Sunny yellow daisy-like flowers are a magnet for bees and other pollinators, great if you’re gardening with wildlife in mind. A lovely colourful addition to a wildlife of cottage garden, this hardy perennial will return without fuss every year. With a neat and bushy habit, this sun-loving and drought tolerant plant is perfect for sunny borders or patio containers. Grow helenium plants in full sun. This hardy perennial prefers a soil that is rich in organic matter and reliably moist. Add plenty of well rotted manure or garden compost to the soil to improve its structure and fertility prior to planting. Feed and water plants regularly until they are fully established. Deadhead faded helenium flowers to encourage more blooms to be produced. Divide overcrowded clumps of helenium in spring and apply a mulch of well rotted ma