The Secret Of Salesmanship : Kessinger Publishing : 9781432556075 : 143255607X : 01 Mar 2007 : The Secret Of Salesmanship is a comprehensive guide to the art of salesmanship written by Franklin Fillmore Farrington. In this book, Farrington shares his insights and experiences gained through years of successful salesmanship. The book is divided into several chapters, each covering a different aspect of salesmanship, including the psychology of selling, the importance of product knowledge, effective communication skills, and the art of closing a sale.Farrington emphasizes the importance of building trust and rapport with customers, and provides practical advice on how to establish a strong relationship with potential buyers. He also discusses the role of attitude and motivation in sales, and provides tips on how to maintain a positive mindset and stay motivated even in the face of rejection.Throughout the book, Farrington provides real-world examples and case studies to illustrate his poi