The Rise of Generative Artificial Intelligence : Edward Elgar Publishing : 9781035346738 : 1035346737 : 10 Dec 2024 : This timely book explores how generative artificial intelligence (GAI) is developing and diffusing, highlighting the diverse impacts this technology is likely to have on economies and societies. It also examines the effects on and the responses of industries where GAI has been the most pervasive. Nir Kshetri's multidisciplinary investigation documents the key concepts and current state of GAI and analyzes its impact on individuals, markets, and nations. He identifies the drivers and obstacles for the wider adoption of GAI, such as governance, cybersecurity and privacy issues, deriving insights from successful GAI implementations, such as ChatGPT and other large language models. Kshetri goes on to offer recommendations for the best practices to yield benefits for both individuals and organizations, outlining the broad impact of GAI across diverse sectors and discussing