Founded in 1917, Paramount Records incongruously was one of several homegrown record labels of a Wisconsin chair-making company. The company pinned no outsized hopes on Paramount. Its founders knew nothing of the music business, and they had arrived at the scheme of producing records only to drive sales of the expensive phonograph cabinets they had recently begun manufacturing. Lacking the resources and the interest to compete for top talent, Paramount's earliest recordings gained little foothold with the listening public. On the threshold of bankruptcy, the label embarked on a new business plan: selling the music of Black artists to Black audiences. It was a wildly successful move, with Paramount eventually garnering many of the biggest-selling titles in the "race records" era. Inadvertently, the label accomplished what others could not, making blues, jazz, and folk music performed by Black artists a popular and profitable genre. Paramount featured a deep roster of legendary performe