The Retail Florist : Literary Licensing, LLC : 9781258273088 : 125827308X : 07 Apr 2012 : The Retail Florist is a comprehensive guide written by John H. Liesveld for individuals who are interested in starting or managing a retail florist business. The book covers a wide range of topics related to the floral industry, including the history of floristry, the basics of floral design, and the different types of flowers and plants that are commonly used in arrangements.In addition to discussing the creative side of floristry, Liesveld also delves into the business aspects of running a retail flower shop. He provides advice on topics such as marketing, pricing, and budgeting, as well as tips for hiring and training employees.The Retail Florist is a valuable resource for anyone who is passionate about flowers and wants to turn that passion into a successful business. Whether you are a seasoned florist or just starting out, this book provides practical advice and insights that can help you ach