Book, Paperback Marc H. Meyer, Alvin P. Lehnerd Published in: 2011 Publisher: Free Press Language: English The book presents a compelling argument for companies to adopt a strategy of developing product platforms, emphasizing the importance of creating families of products that share common components and technology. By doing so, firms can enhance compatibility, standardization, and modularization, ultimately leading to greater long-term success and profitability. Authors Marc H. Meyer and Alvin P. Lehnerd provide a formula for transforming individual products into a cohesive stream of value-rich offerings that target growth markets effectively.