The Long Tail | Chris Anderson | English | Book

Store

bookbot

Book, Hardcover Chris Anderson Published in: 2006 Publisher: Century Language: English The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.

1.83 GBP