WHAT IT IS: Vitamin C is a hero ingredient for skin brightening and powerful multi-functional antioxidant. It works to improve the appearance of hyperpigmentation, dullness and fine lines. WHAT IT DOES: Formulated with 30% pure L-ascorbic Acid, THE INKEY List Vitamin C serum helps your skin appear brighter and targets signs of ageing. It also helps to protect against free radicals and pollution. Best used in the AM, the rich, creamy texture gives an instant smoothing effect, making it a great base for makeup. KEY INGREDIENTS: • 30% pure stable l-ascorbic acid (vitamin c)