The Heritage-scape : Lexington Books : 9780739114353 : 0739114352 : 16 Dec 2008 : Tourism today is recognized as the largest and fastest-growing industry in the world, capable of producing positive social and economic transformations especially in developing countries. Yet for UNESCO, it works in conjunction with World Heritage sites for a far more ambitious goal: to produce 'peace in the minds of men' by creating a new, global identity. Anthropologist and former tour operator Michael Di Giovine draws on ethnographic fieldwork, close policy analysis of UNESCO's major documents, and professional experiences in Southeast Asia and Europe to provide a detailed examination of UNESCO's unusual effort to harness the phenomenon of globalization and the existence of cultural diversity for the purpose of creating 'peace in the minds of men' through its World Heritage program. He convincingly argues that UNESCO's designations are not impotent political performances that lead to the commercializat