Before Donald Trump was President, he was Donald Trump. This book is a journey through the world Donald Trump created for himself starting in the 1980s. His brand, his name, his casinos, his hotels, his products, his everything. Among the 1,000-plus objects (of which 500 are shown here) amassed from auctions, eBay, and word of mouth are some of Trump's greatest hits including Trump Shuttle, Trump Vodka, Trump University, Trump Steaks and the Ego sign from the Ego Lounge at the Taj Mahal. The scope of the project is as vast as Donald Trump's reach has been, showing that long before he became president, Donald Trump wrapped himself around America and called it his. Hardcover; there are some little bits of wear around the edges of the book, but the contents remain fresh. 264 pages. Size 33.5 x 22.9 x 2.8 cm