The Florist's Manual : Kessinger Publishing : 9781120881182 : 1120881188 : 29 Jan 2010 : The Florist's Manual is a comprehensive reference book for professional florists, written by William Scott and published in 1906. The book covers a wide range of topics related to the florist industry, including the cultivation and care of flowers and plants, the art of floral arrangement, and the business aspects of running a successful florist shop. The book is divided into several sections, each of which covers a different aspect of the florist's trade. The first section provides an overview of the history and development of the florist industry, while the second section focuses on the cultivation and care of flowers and plants. The third section covers the art of floral arrangement, including techniques for creating bouquets, wreaths, and other decorative arrangements. The fourth section deals with the business aspects of running a florist shop, including marketing and advertising strategies, p