The Data & AI Imperative : John Wiley & Sons, Inc. : 9781394251957 : 1394251955 : 30 Dec 2024 : Unlock predictable bottom line growth through tailored data and AI strategies. In The Data & AI Imperative: Designing Strategies for Exponential Growth, celebrated data-driven growth leader, Lillian Pierson, delivers a masterclass in developing custom strategies to harness the full potential of data and AI within your organization. This book offers a clear, actionable roadmap for leveraging your company's data and technology assets to drive significant, reliable growth. With over two decades of experience, Pierson unveils her proprietary STAR framework through which you'll learn to survey, take stock of, and assess your company's current state. Finally, you'll be guided on how to recommend strategies that drive growth via the execution of optimally positioned data- and AI- intensive projects or products that directly improve your business bottom line. From conception to execution, learn to