The Content Strategy Toolkit : New Riders : 9780138059279 : 0138059276 : 01 Jun 2023 : Now extensively updated, Meghan Casey's essential guide outlines a step-by-step approach to content strategy, so you control your content instead of letting it control you. Drawing on decades of experience working with content teams of all types, she guides you every step of the way: from discovering why you need content strategy, to defining your strategy, to creating on-strategy content, to keeping your content on-strategy over time. The Content Strategy Toolkit, Second Edition delivers even more robust coverage of key topics such as cross-discipline collaboration, change management, content modeling, content playbooks, and governance frameworks. Reflecting extensive feedback and the author's latest consulting experiences, Casey has added five new chapters: on assembling cross-discipline teams, prepare for change, prioritizing based on your strategy, organizing for intuitive way finding, and syste