The Conceptual Foundations of Investing : John Wiley & Sons, Inc. : 9781119516293 : 1119516293 : 04 Dec 2018 : "Sales handles: - CONTENT: Bradford Cornell has been a professor for over 3 decades, with a knack for making complex topics simple to understand. His writing style is detailed but highly accessible. The strength and clarity of Cornell's instruction is a value-add, making this book accessible to any investor looking to make his/her portfolio more sophisticated and varied. AUTHOR'S EXPERTISE: Cornell is a subject matter expert with a history of success. Cornell taught Aswath Damodaran, a well-known author and professor, all he knows about valuation. Cornell is known in the academic community as an expert on investing, and his previous Wiley book, The Equity Risk Premium, has sold 4,000 copies. Market description: Sophisticated individual investors, stock pickers, financial analysts, and wealth advisors"--